Natural Gas Pricing Competitive Advantage

By Kenneth Hall

Exceptional customer and broker experiences are of paramount importance to any business, with pricing proposals often the starting point in a natural gas customer relationship. Promptly providing complete and clear pricing can be a critical success factor, with the challenge being the ability to consistently produce and communicate accurate pricing and contracting documentation in a timely manner. Consistency and accuracy are difficult when using manual methods supported by spreadsheets or clunky software; both requiring manual data manipulation, which causes delays, is prone to human error and can result in loss of revenue. Natural Gas businesses capable of quickly generating complete and professional looking quotes enjoy competitive advantage, even vs. others whose price may be more attractive. This makes a pricing quote engine that enables fast, efficient, and consistent price quoting with live index and pricing data feeds not only a competitive differentiator, but also a necessity in the hotly contested natural gas industry.

A powerful pricing quote engine enables fast, efficient, and professional prospect management from initial customer contact, through close of the deal, activation of the new customer account and enrollment. Unlike a one-off spreadsheet approach, pricing is quickly and efficiently assembled using data applicable to a given prospect (e.g. customer type, basis, margin and other cost factors, etc.) pre-assigned for the fastest quote generation and delivery. Any pricing model can be implemented and applied, from simplistic residential fixed pricing to complex large and commercial contract requirements, enabling operations staff the ability to provide on the spot pricing based on live data feeds that they know they can trust.

By using a pricing quote engine purpose built for natural gas, LDCs, Marketers and Utilities can:

  • Efficiently manage the prospect lifecycle from initial contact through enrollment
  • Provide customers and brokers with real time pricing quotes
  • Access pricing inputs in real-time through API live data feeds of published indexes
  • Generate business specific quotes and contracts, sent directly to customers and brokers
  • Optimize the overall customer and broker experience

With such capabilities, operations staff focus shifts from chasing data and struggling with technology shortcomings towards high value, repeatable pricing and contracting. If you have ever wondered how you can ensure a software investment is best utilized and how to maximize your ROI, pricing software purpose built for natural gas is the answer to attracting and onboarding new customers in a productive, efficient and competitively advantageous manner that serves as a powerful instrument for growth.

End Users, Marketers, Producers, LDCs, Utilities, and Pipelines face increasing competitive and compliance pressures, requiring increased operational efficiency, data integrity and process improvement. Their operational systems must support this, but most don’t. Engage us and we’ll show you how to make an affordable breakthrough. It’s what we do for natural gas companies, and we are experts in our field.

~Ken




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